Hooray! You’ve published a blog post! You researched your information. You skillfully wrote your piece. You created an appropriate image to accompany. And you hit the “publish” button!
But your work is only half done! Yes, it’s a lot of work to get your blog posts out there! But with this checklist, the job should be made easier! After you publish a post there are certain steps you must take in order for blog post to take off!
1. Post to social media.
Social media is a great resource to use for getting visibility and page views! Make sure that you’ve set up your accounts on all social medias. Some major ones that you shouldn’t be without are:
- Facebook – Although this is debatable these days because of the unpleasant changes within this site, you should probably have an account on Facebook. If you’re going to monetize your blog at all, most companies want you to have a Facebook presence. And although you may not have many traffic referrals from FB, you will get some! Make sure you check out Facebook social media tips too!
- Twitter – Because Twitter moves so quickly, you should probably schedule several posts daily with your new blog post. Creating 3 or 4 different tweets and scheduling them out during the day will bring you some traffic. I use Hootsuite to schedule out my posts. Here are some additional best practices for Twitter.
- Google+ – I love Google+ because everyone that follows you will see your posts and your visibility isn’t limited! Posting your blog post to your public feed and to your communities (where applicable) will get you a significant amount of traffic referrals. There are lots of best practices for Google+, so be sure to learn more of those!
- Pinterest – Pinterest is my top social media referrer. Posting to different boards daily with your posts will help you gain more exposure. And make sure the images you are posting are eye-catching, bright and clear images! There are numerous ways that you can make Pinterest work for you without you having to do much work!
- Instagram – It’s all the rage now! And I’m rather new to this network so I don’t really feel like I can give you much advice! So I’ll refer you on to other great Instagramers!
A good part of being an organized blogger, is keeping track of what you’re doing!
You may want to promote a blog post that has been previously promoted. You’ll need to know how long ago you did that so you don’t continually repost/repromote the same things!
Here’s how I keep track! I use my Google docs to create a spreadsheet like this:
2. Post to groups.
In almost every social media and blogging network there are groups and communities that you can be involved in. And sometimes within these groups you can get more interaction than on your personal or regular newsfeed!
Such is the case with me! I will get more +1’s on Google+ and likes on Facebook in my communities and groups than I will in a week in my regular feed! So don’t forget about these places to post in:
- Communities on Google+ – You can easily join these groups, make friends with other members, and your blog gain visibility!
- I suggest joining several different types of communities so that you’ll have a many categories to post in. For instance I’m a member to a mom blogging group, social media group, foodie bloggers group, link party group, etc… Pretty much any topic that you write about should also be the topic of your groups! Because these groups are topic specific, you will be unable to post in each of them every day. But if you have many different groups, you can post in at least one a day!
- Within these communities you have the opportunities to share blogger friends’ posts and +1 them! Having made a personal connection with another blogger, you are more likely to help them out via +1’s or post shares.
- Groups on Facebook – These groups are great for the same reason that Google+ communities are so wonderful! I’ve made some great relationships with other bloggers via Facebook groups! And every day in certain of these groups we promote each others blog posts. I participate in these groups every day!
As you can see, I participate in lots of groups! Within each of those groups, I may participate in 2-3 different threads. That’s 20+ different threads or posts a day! But it’s totally worth it! Why: I get double/triple the normal traffic, I make new friends, I’m exposed to a lot more.
#1: Participate in lots of threads daily.
#2 Keep track of what you’re participating in! You can get kicked out of these blogging groups if you don’t reciprocate in a timely manner. But if you don’t keep track of what threads you’re doing, you won’t know what to go back and do! So I’ve created a list like this in Evernote:
3. Post to bookmarking sites.
Posting to bookmarking sites is genius! Having one of your blog pages bookmarked on certain sites is free traffic! It takes seconds to submit your page link and then for the rest of time you can be discovered!
If your post is timely and interesting enough you can get huge amounts of page views from a bookmarking site! Another plus to bookmarking sites is that when someone new lands on your page, there is the possibility of a new follower! Make sure you get an account with these sites…at the very least!
There are also several sites that you can upload your blog posts to or a link to your posts:
4. Keep an eye on forums.
Lots of blogging networks have forums for bloggers to post in, ask questions and make announcements. So when bloggers ask questions about how to…whatever, you can answer via your blog post about…whatever!
Most of the time this happens when bloggers ask technical, blogging questions. So if you’re a blogger that writes about blogging this is for you!
- Better Blogging Network
- SITS girls
- Clever Girls Collective
Sometimes you can join Facebook blogging groups that are for bloggers, but not for daily reciprocation threads. Within those groups, you can learn from each other, ask questions, meet new bloggers, etc. Oftentimes bloggers ask questions about ____. You can answer with your amazing knowledge base or with a blog post! Here are some groups I see that in quite a bit:
5. Include in your upcoming newsletter.
Hopefully you have set up an email service for your blog. The benefits of using an email service are numerous! Anyway, after you’ve published your post, include it in your next upcoming newsletter email! You don’t want to forget anything in your newsletter. And creating it bit by bit will help with time later!
I use Mailchimp for my newsletter program. It’s free and pretty easy to use. I suggest watching their “how to” videos to get you acclimated.