Google+ Best Practices

google+ best practices

Google+ is the newest social media platform on the block and is the best {in my opinion}. It is affiliated with the world’s largest and most prominent search engine. It’s a platform that puts it’s consumer first and is highly attuned to their needs and requests. Features continue to evolve making it one of the best social platforms on which to be involved.

1. The Benefits of Google+

The benefits of Google+ far surpass those of the other social media platforms. There is one drawback, though, I will admit: Because the length of time it’s been established isn’t very long in comparison to other platforms {2011}, it is not as widely used. 

I will admit that in the beginning I was skeptical of Google+ and didn’t see the need for it. I was satisfied with my use of Facebook, Twitter and Pinterest and didn’t want to complicate things by adding another. But the more Google+ was rolled out, the more good I was seeing come of it. Blog posts full of statistics erupted and I couldn’t deny the fact that Google+ had great advantages! So I jumped on the wagon and I’m so glad I did!

  • Bigger visibility – Because Google+ is run by the search engine creaters of Google, your Google+ profile will populate in search engine results. Of course they’re preferential to their own product! Besides being found via search engines, you can easily be searched for and found on Google+ itself! You can also be found by hashtags that you use in your posts!
  • Tagging capabilities – On Google+ anyone can tag you in a post whether you or they are following you. Even Facebook cannot say that! Why is this so important? Because if someone wants to credit you they can do so easily without having to search for you and then follow you. If anyone knows your name or Google+page name, you be easily tagged!
  • Photo uploading capabilities – Pictures are worth a thousand words! It is definitly the case on Google+. This platform caters to photo posts! And your hands won’t be slapped because you used a photo, as they would on Facebook with their special visibility algorithm. Too, when you upload photos they aren’t sized down to fit a post. If you have a huge photo it will show up as  such, which is fantastic for you because with large images you’ll get more attention!

2. Necessities to Succeed

As with any social platform you must work at it. Remember that you should never treat social platforms the same. They are different and you must learn the best practices for each of them. 

  1. Optimize your profile. Your profile is your calling card! Just like your “about” page is essential to your blog, your profile is essential to this social media platform! Visitors will want to know who they are following or reading after. Make sure you don’t neglect this area because of haste.
    1. Summary – Fill this section out with pertinent information about yourself and your blog: title, topics you cover, when you began blogging, your career, etc.
    2. Profile image – Have a professional photo of yourself or your blog. I would say that it’s more advantageous to have an image of yourself because people connect with people, not graphics. Your image should be one used on your blog as well for consistency’s sake. When brands are searching for bloggers to work with, a professional looking image is important.
    3. Relevant keywords – When completing your profile make sure you’re using relevant keywords. If you are a craft blogger, ensure that you use the word, “craft” and variations of it. Your profile will show up on Google+ search results and possibly on the Google search engine. Use as many keywords that you think people will search for but don’t go obviously overboard.
  2. Participate in communities – Communities could be likened to Facebook groups. They’re awesome for finding friends and making relationships, gathering information on specific topics and growing your following!
    1. Variety – Participate in a variety of communities. This will help with visibility and learning. I am active in 5 communities on Google+: social media, food bloggers, crafting, make money and christian bloggers. You can see that none of them overlap each other and they are very specific. I don’t want to waste my time posting in and searching through communities that are virtually the same thing. I want to learn a bit from each one and post in each one for visibility!
    2. Activity – Communities are like parties that you can attend as much or as little as you want. Everyone is invited to parties and gatherings, but everyone doesn’t attend each one. And depending on the person you may not be active at the gathering or party; one may just sit in a corner and play on her iPhone all night. In communities, you can be a party of one, but not active. In that case it doesn’t do you much good. So be sure to post in your communities at least weekly. Answer others’ questions. Ask for help in certain areas. Give advice. Once you are active, others will see and remember you. From that could come relationships and followers!
  3. Share & tag others. If you’re really managing your social media well, you most likely be posting a couple times a day. Each of these posts shouldn’t be about yourself and your blog. Share the love and let others know you’re not a selfish blogger! Share others’ content and tag them when you do! Remember that it’s easy to tag others so use that to your advantage and gain friends by doing it!
  4. Pay attention to your notifications. As with Facebook, Google+ gives you notifications when certain things occur: someone tags you in their post, someone “likes” or gives you a +1 on your post, someone comments on your post, a new post is uploaded to one of your communities, etc. It’s important to pay attention to these because ignoring them could paint you as uncaring or rude. If someone comments on a post, respond! If someone tags you in their own post for recognition or credit, respond! Keep up with what’s going on around you.
  5. Post daily. Again, if you’re managaing your social media well, you should be posting daily to your platforms. If blogging isn’t your primary job this can be difficult and understandably may not get done! If however blogging is a primary job for you, then posting daily is a matter of time management. Believe me, I totally understand about there not being enough hours in a day to complete all of the tasks of life! And I’ve recently had to revamp my time management into blocks. Social media is important to me so I make sure that I set aside time weekly to complete this.  
  6. Schedule your posts. As stated above I dedicate time WEEKLY to social media promotion. There is no way I could keep up with it daily, so every Friday, I schedule out my posts for the following week. I personally use Hootsuite to do this. It works for me but there are several other options that you can Google. I’ve found that a birds eye view of the week helps me to keep variety in my posts so that I’m able to post about different subjects and share others’ posts. I use Evernote, an online notebook, to keep documentation about what is posting when and on which social media platform. These 2 tools help me to stay organized.

 Do you have any amazing tips to share that have made a difference? I’d love to hear them!

 

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Comments

    • Danielle Wells says

      Sometimes it can be so daunting to take on another social platform, so I’m hoping this makes it easier! So glad it was helpful :)

  1. says

    I love blogging, but do I really need daily content? I’m feeling overwhelmed already. Thanks for the info. I’m looking into scheduling my posts.

    • Danielle Wells says

      I know what you about feeling overwhelmed! :) You’ll have to find a rhythm that suits you. I post about 3-4 times a week so keep things interesting and I usually have at least a weeks worth of posts ahead of time, so if I get into a bind, I’m covered :)

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